Aviva – Website Aviva is a large insurance company that offers a variety of insurance products. They have a good customer service reputation and have recently expanded their personal lines motor insurance to offer new cover for electric vehicles.

Direct Line Group – Website The Direct Line Group sells Direct Line car insurance directly to customers but is also strong in the PCW space, with their Churchill, Darwin, and Privilege motor insurance brands.

Hastings Direct – Website Hastings Direct is a very popular car insurance company, with over 3 million live motor insurance policies in force. They sell direct and via price comparison websites (PCWs).

LV= (Liverpool Victoria) – Website LV= is a well-known car insurer that sells policies directly, through comparison sites, or brokers. They have high customer satisfaction ratings on Trustpilot.

RSA (Royal & Sun Alliance) – Website RSA sells car insurance through their More Than brand. They’ve increased in the rankings—a surprise given they’re exiting the motor insurance market.

AXA – Website AXA is a large international company that sells policies under their brand and they also underwrite policies for several other brands such as mypolicy.co.uk and By Miles (pay-per-mile cover).

NFU Mutual – Website NFU Mutual caters to drivers in rural parts of the country. They are owned by policyholders, not shareholders and they don’t offer online quotes but instead have over 300 offices nationwide.

Esure Group – Website The Esure Group is a leading personal motor and home insurance company, selling through its brands Sheilas’ Wheels and Esure.

Ageas – Website Ageas is another well-known car insurer that you’ll also see on comparison sites. They’re focused on AI integration into the claims process and report that motor policy approval requests have dropped to 2-3 minutes from 2-3 hours.